Cold openers

A swipe file of first lines for cold emails and DMs. Filter by angle, then copy the ones that fit or build a shortlist.

Openers
36
  • Congrats on {milestone} — saw it on {source} this morning
  • Saw you’re hiring a {role} — that usually means {challenge} is heating up
  • Your launch on {platform} caught my eye for one specific reason
  • Noticed {company} just expanded into {market} — perfect timing
  • Read your post about {topic} and one line stuck with me
  • You mentioned {problem} on {podcast} — I’ve been chewing on it since
  • {name} suggested I reach out — they thought you’d want to see this
  • We’re both in {community}, so I’ll skip the cold-email formalities
  • I work with {peer company} — your name keeps coming up
  • {name} showed me what you’re building at {company}
  • We crossed paths at {event} — I promised myself I’d follow up
  • Your work with {client} came up in a call with {name} last week
  • Most {role}s I talk to are losing {number} hours a week to {task}
  • Quick question: how are you handling {problem} right now?
  • If {metric} is flat this quarter, it’s probably not your {assumed cause}
  • You’re paying for {tool}, but I bet you only use half of it
  • The {industry} teams I work with all hit the same wall at {stage}
  • {competitor} fixed {problem} last quarter — here’s the part they got wrong
  • Your {work} is the best I’ve seen in {niche} — and I look at a lot of it
  • I’ve already stolen two ideas from your {content} (with credit)
  • The way you handled {situation} was a masterclass
  • Your redesign of {thing} convinced me to write this email
  • I sent your {post} to my whole team
  • Been following {company} since {moment} — the progress is wild
  • This is a cold email. Deleting it costs you nothing — reading it might
  • I’ll keep this shorter than your standup
  • No “hope you’re well.” You’re busy, so here’s the point
  • You don’t know me, but you know this problem: {problem}
  • I wrote and deleted three clever openers. Here’s the honest one
  • Feel free to delete this — but first, one number: {stat}
  • Who owns {process} on your team?
  • What would doubling {metric} actually change for you?
  • Is {problem} on the roadmap this quarter, or still in the “someday” pile?
  • How much of {task} is still manual at {company}?
  • If you could delete one recurring meeting, which one?
  • What’s the real blocker on {goal} — budget, time, or buy-in?
Shortlist

Openers you save appear here.