Courses
Practical business courses, eight lessons each, about an hour to work through.
12 courses
Talking to customersGet truth out of customer conversations instead of politeness — and turn what you hear into decisions.
Positioning your offerTurn "I build websites" into an offer a specific buyer recognizes, wants, and will pay for.
Pricing and quotingMove off hourly, package what you sell, write a quote that closes itself, and get paid on terms that do not finance your client.
Landing pages that convertBuild a page that makes one promise to one visitor and asks them to do one thing — then improve it with evidence instead of opinion.
SEO for small businessesWin the searches that actually produce customers, without a content farm or a link-buying budget.
How to run Meta adsSpend on Facebook and Instagram without burning the budget — the offer, the measurement, the creative, and knowing when to scale or stop.- Cold email that gets repliesWrite short, specific emails to people who have a reason to care — and follow up without becoming a pest.
NegotiationPrepare properly, anchor deliberately, trade instead of conceding, and keep the relationship whether or not you get the deal.
Client onboarding and retentionKeeping a client is cheaper than finding one — run the first weeks deliberately, then make renewal a formality.- Read your own numbersUnderstand the three statements, the handful of ratios that matter, and the cash forecast that tells you how long you have.
- Your first hireGo from doing everything yourself to running a small team — without hiring too early, hiring the wrong shape, or managing by hovering.
- Buying a small businessHow acquisitions actually work at the small end: finding deals, reading the books, valuing what you see, and surviving the first 90 days.