Course
How to run Meta ads
Spend on Facebook and Instagram without burning the budget — the offer, the measurement, the creative, and knowing when to scale or stop.
8 lessons · about 60 minutes
Lessons
- Why most small budgets failThe four reasons money disappears, none of which are the targeting.7 min
- What you need before spending a dollarThe checklist that separates a test from a donation.8 min
- Measurement: pixel, CAPI, and telling the truthGetting data the platform can optimize on, and results you can trust.8 min
- Campaign structureSimple beats clever, and consolidation beats fragmentation.7 min
- Creative is the leverWhere the leverage actually lives now that targeting is automated.8 min
- AudiencesWhat still matters after the targeting era ended.7 min
- Reading results without fooling yourselfWhich numbers matter, at what point, and how people lie to themselves with them.8 min
- Scaling and killingHow to grow spend without breaking what works, and when to stop.7 min