Course
Landing pages that convert
Build a page that makes one promise to one visitor and asks them to do one thing — then improve it with evidence instead of opinion.
8 lessons · about 60 minutes
Lessons
- What a landing page is actually forOne visitor, one promise, one action — and why most pages break all three.7 min
- The five things above the foldWhat has to be visible before anyone scrolls.8 min
- Writing the headlineThe single line that decides whether the rest gets read.8 min
- Proof and objectionsAnswering the arguments happening in the reader’s head.8 min
- The call to actionReducing the cost of the next step.7 min
- Structuring the whole pageA section order that mirrors how people decide.8 min
- Mobile and speedThe two things that quietly cap every other improvement.7 min
- What to test firstImproving with evidence instead of taste.7 min