Now you compress the market and the problem into one sentence someone can repeat without you in the room. The shape is deliberately boring: I [do this specific thing] for [this specific group].
Boring is the point. Clever positioning statements fail the referral test, because your would-be referrer has to remember and re-explain them. Plain ones survive being repeated at a dinner table.
Rules for the sentence
- No adjectives about yourself. "Passionate," "creative," and "results-driven" all mean nothing.
- Use their nouns, from lesson 3, not your industry jargon.
- One group. "For startups and nonprofits and agencies" is three offers, all weak.
- Say the outcome if it fits, not the deliverable. "Cut checkout abandonment" beats "build checkout pages."
Before and after
Before: I am a full-stack developer with 8 years of experience.
After: I rebuild slow checkouts for DTC skincare brands.
Before: I help businesses with their marketing.
After: I run retention email for subscription box companies.
Try it
Generate twenty versions before you judge any of them. Volume beats agonizing here — the good one usually appears around number fourteen. Then read your favorite out loud; if you would not say it to a stranger, it is not done.