Course
Positioning your offer
Turn "I build websites" into an offer a specific buyer recognizes, wants, and will pay for.
8 lessons · about 60 minutes
Lessons
- Why generalists starveThe cost of being available for anything, and what specificity buys you.7 min
- Pick a market you can reachThree tests that separate a workable market from a wish.8 min
- Find the expensive problemHow to locate the problem your market already budgets for.8 min
- Write your "I ___ for ___"The one sentence everything else hangs from.7 min
- Turn the statement into an offerFrom a description of you into a thing someone can buy.8 min
- Price itAnchoring to value instead of to your calendar.8 min
- Make it believableProof that works when you have no logos to show.7 min
- Put it everywhereShipping the positioning into the places buyers actually look.7 min