A single price invites a yes or no decision. Three options change the question to "which one," which is a far easier conversation and usually a larger sale.
How to build the three
- Low: the smallest useful version. Real, not crippled — it should genuinely solve something.
- Middle: what you actually want most clients to buy. Make it the obvious value.
- High: everything, priced without apology. Some buyers always take the top.
Two effects do the work here. The high tier makes the middle look reasonable by comparison, and the low tier gives budget-constrained buyers a way to say yes rather than leave. Both are legitimate as long as every tier is honestly deliverable.
Differentiate on scope, not on quality
Tiers should differ by how much you do, how fast, and how much access they get. They should never differ by how well you do it. "Premium gets our good developers" is a bad tier and a worse reputation.
A tiered service offer
Teardown $2,500 Audit + prioritized fix list, 1 week
Rebuild $12,000 Audit + implementation, 4 weeks ← most pick this
Rebuild+ $24,000 Above + 3 months of testing and iteration
Try it
Turn your main service into three tiers on one page. Then check the middle one is the one you would want sold — if the low tier is more attractive to you, the pricing is wrong.