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Read your own numbers

Lesson 6 of 8 · 8 min

Runway and the 13-week forecast

Runway is how many months you can operate before the bank hits zero: cash on hand divided by net monthly burn. It is the number that decides whether a problem is urgent or merely annoying.

Why thirteen weeks

A month-by-month view hides the fact that money arrives lumpy and leaves regularly. A 13-week cash forecast — one quarter, week by week — surfaces the specific weeks where payroll lands before a big invoice clears. Those weeks are where businesses die, and they are invisible at monthly resolution.

Build it in one sitting

  • Rows: opening balance, cash in, cash out by category, closing balance.
  • Columns: the next thirteen weeks.
  • Cash in: only money you genuinely expect, dated when it will actually land.
  • Cash out: payroll, rent, taxes, subscriptions, loan payments — everything.
  • Update it every Monday. Ten minutes, forever.

The discipline is in dating receipts honestly. An invoice on 30-day terms sent to a client who always pays in 50 belongs in week seven, not week four. Optimism in this spreadsheet is how you get surprised.

Try it

Build the 13-week forecast today, even roughly. Find the lowest closing balance in the quarter and the week it happens. That week is what you should be managing toward, not the month-end total.