Course
Read your own numbers
Understand the three statements, the handful of ratios that matter, and the cash forecast that tells you how long you have.
8 lessons · about 60 minutes
Lessons
- Profit is not cashThe three statements, and why a profitable business can still go broke.8 min
- Gross marginThe number that describes what kind of business you actually have.7 min
- Fixed costs, variable costs, and contributionWhich costs follow the work and which follow the calendar.8 min
- Break-evenThe number of sales that keeps the lights on, and what it changes.7 min
- Unit economics: CAC, LTV, paybackWhat a customer costs to win and what they are worth once you have them.8 min
- Runway and the 13-week forecastThe one spreadsheet that prevents most emergencies.8 min
- The five numbers to check monthlyA review that takes twenty minutes and catches most problems early.7 min
- When the numbers say stopReading the signals that a line of business should end.7 min