Brand & offers
Work out what you sell, what to call it, and what to charge.
3 tools
4 courses
Positioning your offerTurn "I build websites" into an offer a specific buyer recognizes, wants, and will pay for.
Talking to customersGet truth out of customer conversations instead of politeness — and turn what you hear into decisions.
Pricing and quotingMove off hourly, package what you sell, write a quote that closes itself, and get paid on terms that do not finance your client.
NegotiationPrepare properly, anchor deliberately, trade instead of conceding, and keep the relationship whether or not you get the deal.