Course
SEO for small businesses
Win the searches that actually produce customers, without a content farm or a link-buying budget.
8 lessons · about 60 minutes
Lessons
- What SEO can and cannot doSetting expectations before you spend six months on it.7 min
- Keywords by intent, not volumeWhy 40 searches a month can beat 40,000.8 min
- The page that ranksOne page, one search intent, better than what is already there.8 min
- Local SEOThe highest-return SEO work available to anyone with a service area.7 min
- Technical basics that actually matterThe short list, for people who are not going to hire an SEO agency.7 min
- Links without buying themEarning the credibility signal, slowly and legitimately.8 min
- A publishing cadence you can keepConsistency over volume, and how to avoid the graveyard of abandoned blogs.8 min
- Measuring in customers, not rankingsThe metrics that tell you whether this is working.7 min